A recent survey done by Sinch revealed that almost 50% of customers switch brands if they have had a bad experience. This underscores why customer experience has become a business priority for every organization. In the post-pandemic world, there is an increasing reliance on digital tools, implying that organizations must look at catering to digital-first customers who are well-versed in using their smartphones for the services they need. This generation of customers is ready to explore new and interesting channels that can help them connect with brands, so businesses need to be accessible on multiple channels and facilitate a seamless omnichannel customer experience. By leveraging technologies that keep the audience engaged and assured of competent responses quickly, organizations can improve their CX, leading to the success of their brand.

Read our full coverage