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A recent survey done by Sinch revealed that almost 50% of customers switch brands if they have had a bad experience.

I would certainly say that some of the capabilities that we have brought or developed in India will be exported or will be given out in other geographies where Sinch operates.

Indian entrepreneurs have been doing the spadework to capture the attention of digital customers much more after the Covid pandemic.

CPaaS leader, Sinch AB (publ) has emphasized its commitment to serve India as one of its strategic markets.

Virtual communication has advanced on a greater level and it is not only restricted to personal use these days. Organizations are always looking for platforms that would provide them with conversational AI. Sinch (previously ACL Mobile) is into the messaging/conversational AI space.

While most companies employ multiple channels and a majority are leveraging conversations, only 22% of companies use more than three channels for conversational engagement.