Your trusted brands rely on Sinch

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Acquire, retain, grow

Design and automate engagement journeys across various touchpoints in customer lifecycle. Easily build marketing campaigns that are personalized, customer profile led and consistent across channels.

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Email

SMS

Browser Push Notification

IVR

App Push Notification

WhatsApp

MoIP

Designed for BFSI

Flexible deployment model

Data handling & security

Ready to use workflow templates spanning - transaction led triggers, acquisition, welcome & on-boarding journeys, persistency campaigns

Voice with call patch to customer care

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Key Offerings

Unified Customer View

Unified Customer View

Integrates all data sources and data types, thereby enabling your business to make smart decisions

Send Time Optimization

Send Time Optimization

Credence’s ML helps in identifying the time at which a customer is more likely to open and read messages

Real-time Triggers

Real-time Triggers

Use transactional alerts to send offers in real-time. Almost as soon as an event occurs.

Preferred Channels

Preferred Channels

ML helps in identifying customer’s affinity for a communication channel and auto selection of preferred channels in campaigns

Automated Engagements

Automated Engagements

All available channels can be incorporated in a single engagement workflow

Conversion Tracking

Conversion Tracking

Determine campaign efficacy by tracking conversations at a workflow level

Analytics & Reporting

Analytics & Reporting

Detailed views of campaign KPIs like engagement, failure, device details, link clicks etc.

Frequently Asked Questions

Marketing automation gives marketers the ability to create consistent, personalized cross-channel engagement journeys that deliver a unified customer experience. It helps enterprises to deliver the right content, at the right time to customer

Credence enables marketers to create dynamic segments, schedule or trigger campaigns in real time, track engagement, perform A/B testing, and provides near real time reports to ensure marketing process becomes more effective.

Credence offers multi-channel support which can be used to design multi wave campaigns across SMS, Email, WhatsApp, browser push notifications, mobile push notifications, automated voice calls. Apart from this, Sinch is working on rolling out support for IP messaging, once it becomes available in the region.

Credence offers multiple options for updating data. Enterprises can opt for direct DB integration, use Credence APIs, or opt for automated file exchange. All of these options can be used on stand-alone basis or enterprises can go for combinations.

Credence has well-defined processes for ensuring data security. It is one of the reasons why Sinch is the preferred choice for some of the leading names in BFSI. Credence is deployed on premise and enterprises can implement their own infosec guidelines to ensure adherence to corporate IT policy. Apart from this, the system supports encryption for data at rest, enables role-based system access, provides for PII masking and restricts access from outside enterprise’s domain. Sinch conducts periodic VA/PT tests to ensure a secured environment for all customer data.

No specialized training or coding knowledge is required. Credence provides a very easy to use UI for designing campaigns, where simple drag and drop method is available for creating campaigns. Flow controls can be used for in-campaign criteria checks, routing decisions, passing information to APIs, selecting communication channels in a quick and easy way.

Our ML modules work on campaign data to identify and update channel and time preferences as shown by message recipients. Credence enables marketers to not only send the messages using channels preferred by each individual recipient but also ensures such messages are sent at the recipients’ preferred time.

Credence captures all customer engagement data and provides comprehensive reports on key campaign KPI’s. User can access the data and report summary from UI or automate emailing of reports to their ID’s.

We’d be happy to answer your questions!

Give Sinch a try and see what makes us the best choice - let's talk possibilities!