Client Profile 

India’s leading mobile financial services company. The company provides financial services such as money transfer, recharges, bill payments, insurance point of sale, GST filing, mobile POS, SME loans & e-gov services. 


The objective was to increase transactions via meaningful alerts and convert online leads. The requirements of the project also entailed: 

  1. Defining customer segments e.g. ‘Very Frequent’, ‘Moderate’, ‘Average’ basis transactional data. 

  1. Identify preferences in historical transaction for such customers using previous trade data and enrich segmentation using demographic/ static data 

  1. Communicate over preferred channel.  

Solution- Credence, ACL Omni-Channel Marketing Automation Platform  

ACL built an engagement strategy for the company to be powered by its omni-channel marketing automation platform, Credence.   

Engagement Design   

  1. Incorporate online queries in campaign journeys 

  1. Map and communicate ‘best fit’ offers based on rules 

  1. Multi-channel engagement journey incorporating SMS, Email, OBD, BPN 


  • 39% audience retargeted with modified offers in secondary engagements with 4.7% conversions 

  • Real time customer engagement based on customer’s profile & transactions 

  • Real time events and engaging with retail partners for increasing customer  

  • Retail profile led engagements