Client Profile
India’s leading mobile financial services company. The company provides financial services such as money transfer, recharges, bill payments, insurance point of sale, GST filing, mobile POS, SME loans & e-gov services.
Objective
The objective was to increase transactions via meaningful alerts and convert online leads. The requirements of the project also entailed:
Defining customer segments e.g. ‘Very Frequent’, ‘Moderate’, ‘Average’ basis transactional data.
Identify preferences in historical transaction for such customers using previous trade data and enrich segmentation using demographic/ static data
Communicate over preferred channel.
Solution- Credence, ACL Omni-Channel Marketing Automation Platform
ACL built an engagement strategy for the company to be powered by its omni-channel marketing automation platform, Credence.
Engagement Design
Incorporate online queries in campaign journeys
Map and communicate ‘best fit’ offers based on rules
Multi-channel engagement journey incorporating SMS, Email, OBD, BPN
Impact
39% audience retargeted with modified offers in secondary engagements with 4.7% conversions
Real time customer engagement based on customer’s profile & transactions
Real time events and engaging with retail partners for increasing customer
Retail profile led engagements
