Jul 19, 2021
Did you know that about 77% of users prefer verified messages from businesses over regular messages? Through verified messages, a business can enhance the customer experience. At a time when data theft and fraud is so rampant, sending a verified communication can help cultivate a feeling of trust in the business as also, make your message stand out.
What does the user see when they get a verified message?
When a business sends across a verified message, the receiver sees the following in the message thread:
It is a given that with verified messages, your business will get to enhance the customer experience as well as build trust too. However, there are several other benefits too.
Higher open rate: Contrary to e-mails, SMS guarantees higher open rates, more so if it is a verified SMS.
Brand impression: As per research, there is 16% higher chances of creating a positive brand impression. It is a well-known fact that higher the positivity, higher is the trust and your chances of converting customers into brand loyalists.
Likelihood to recommend: In a market, teeming with brands, it is often difficult for a customer to make the right choice or even a recommendation. With Verified SMS, your users already know your authenticity. Everything else that’s good about your brand will be a plus. Around 16% users say that a verified SMS will make it easier for them to recommend the product or service to others.
Likelihood to purchase: With authentic brands and businesses, customers are usually more open to experiment and interact with. With an assurance of the authenticity of a business, there is ultimately a greater likelihood of purchase as well. A research by Google revealed that users are 27% more likely to purchase from a brand.
This is one of the reasons why businesses must register for a verified SMS facility. Once a business does so, Google works with them to confirm the veracity and authenticity of their business and brand.
There is a process followed to ensure that the message between the business and user is secured. First, a registered business will always create an unreadable authenticity code for the message. Next, it sends this code over to Google and then sends the message to the user over an SMS.
Once you receive the message in your app, the app checks for the sender from amongst a list of registered businesses and if your brand is amongst these, sends the code to Google. Google then compares both codes and if these codes match, it is clear that the business is an authentic entity. Even if someone were to read the authenticity code, it is impossible to decode it.
How can businesses get started with Google Verified SMS?
It is simple. Google has many partners to help you out with sending verified messages. ACL is one of leading Google Verified SMS partners and can help you with Google SMS Verification API. Simply get in touch with us at firstname.lastname@example.org
The ACL Advantage
With ACL, our users’ SMS API will be enabled to send Google Verified SMS on the push platform. Apart from the above-mentioned benefits, with ACL you also get to see the Verified SMS Dashboard and summary reports on Traffic Analyzer.
Numerous other features are also under development. Get in touch with us to know more.
Do businesses share the message content with Google when sending a verified message?
No, the message content is coded and can only be read by the receiver. It is never shared with Google.
How do I get started with Google Verified SMS?
In order to ensure that the onboarding is quick, Google suggests that you work with an existing partner, such as ACL. To sign up, you will simply need to provide your SMS provider with a logo and business description. Your SMS provider will then work with Google to implement it and Google will reach out to you directly to confirm your participation.
What is the pricing of Google Verified SMS?
You will be required to reach out to ACL or your SMS provider for the exact cost, pricing, and promotions. For ACL, you can reach out to email@example.com