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WhatsApp is the world’s largest messaging platform and has more than 2 billion monthly active users. This messaging platform is being leveraged by multiple industries across the world now. Why has WhatsApp Business API (WABA API) become a go-to solution? To put it simply, it allows conversational messaging to take the forefront allowing businesses like yours to:
Let us look at how industries find WABA API useful.
Generate leads for your ecommerce brand by using WhatsApp chatbot
No matter whether you run an ecommerce brand, a typical brick-and-mortar store, or provide options for both in-store and online purchases, as a retailer, you are likely to encounter several recurring questions from prospective and even current customers throughout the day. Answering the same questions repeatedly can become too monotonous and time-consuming for your support staff. It will be much easier for you to automate the process of getting such questions answered through WhatsApp business messages, thereby not only reducing the pressure on your support staff, but also optimizing the customer experience. Business API of WhatsApp can make things a lot simpler for the customer contact center of any retail business.
WhatsApp chatbot is used by ecommerce brands in their customer service tasks, and it often plays a role in converting leads into paying customers.
By leveraging WhatsApp Business API, you can directly communicate with the customers, either through template messages initiated by your brand after receiving the opt-in or through session messages initiated by your customers. Retail businesses may also make use of WhatsApp API to share extra information and insights with customers, to elevate their engagement rates and cut down the workload of your support center.
The most common WhatsApp template message use cases for a retail brand would be:
Message templates are pre-approved messages that allow for both inbound and outbound communication with customers.
Support your retail marketing functions with WhatsApp Business API
Developing stronger customer relationships through personalized communications on WhatsApp can help your retail brand to reap a lot of profits.
Use of WhatsApp Business API in the education sector
Marketing efforts for educational institutions across the world are getting more competitive with every passing day. While new institutions keep cropping up, schools, colleges and universities also face the hassle of having to target an entirely new set of students and parents every year.
Most students and parents today research educational institutions online prior to getting enrolled into one. Hence, most of them already have a robust web presence. So how can your institution stand out? The answer lies in WhatsApp. This popular messaging app is now used extensively in India, and with WhatsApp Business API you can get a communication channel like no other for your educational institute.
Here are a few popular use cases of WhatsApp API in the education sector: